Research indicates that the collective buying power of the LGBT consumer market is approaching $835 billion. Seventy five percent of LGBT consumers inform brand purchasing decisions based on company support for the LGBT community. Ninety percent of U.S. consumers say they would switch brands to one associated with a cause, given comparable price and quality . Fifty five percent of online customers would pay more for a product or service offerings when a company is associated with a social impact. Sixty seven percent of employees would rather work for an organization that was socially responsible.
For further questions regarding Davis Pride sponsorship, please contact Fred Palmer of Outword Media,
Marketing and Events at (916) 329-9280, ext. 1 or via email at firstname.lastname@example.org.