Become a partner in pride!

** Pride is Smart Business **

Research indicates that the collective buying power of the LGBT consumer market is approaching $835 billion. Seventy five percent of LGBT consumers inform brand purchasing decisions based on company support for the LGBT community. Ninety percent of U.S. consumers say they would switch brands to one associated with a cause, given comparable price and quality . Fifty five percent of online customers would pay more for a product or service offerings when a company is associated with a social impact. Sixty seven percent of employees would rather work for an organization that was socially responsible.

THE LGBT COMMUNITY AT LARGE

•America’s LGBTQ+ buying power is listed over $1 Trillion as of 2020

•The average LGBTQ+ household income is between $50,000- $90,000.

•84% of the LGBTQ+ Community purchase from an LGBT friendly business.

•65% of the Community are college educated.

•26% of which have degrees higher than a bachelors.

•18% of the LGBTQ+ Households grosses over $100,000 annually.

•8% of the LGBTQ+ Community have a house including children

•The LGBTQ+ Community has less expenses than that of their heterosexual counterparts allowing for more excess expandable income.

•According to the 2017 census, 90% of the LGBT Community report to be extremely brand loyal and use this expandable income on travel, entertainment and luxury items such as clothing, dining out, bars & clubs and vehicles.

To see our sponsor levels click HERE. Ready to become a PARTNER IN PRIDE, please contact Gloria Partida via email at admin@davisphoenixco.org. Commitments received by 5 p.m. on Friday, April 26, 2024, guarantees all sponsor benefits listed in this packet.

thank you to our Past
PARTNERS IN PRIDE!

Particle List As Of 5/19/2023